Sumo Digital Ltd | Sheffield | DESIGN DIRECTOR

I worked on Project D5 since it’s inception as the design director, being responsible for shaping the design vision, strategy and consistency of the new IP.

• Directed the design vision, pillars & quality for a New IP platformer title
• Collaborated closely with the direction team to align creative, business & production goals
• Defined the gameplay USP inline with player research, creative direction & business objectives
• Shaped the cohesive worldbuilding & tone with Creative, Art, and Audio Direction
• Built, led & mentored a team of ~20 multi-discipline designers
• Primary point of contact with external partners
• Additionally owned the player journey and meta, monetisation & UGC strategies
• Owned the meta-game and progression vision and key stakeholder in the live-ops strategy
• Led the accessibility strategy and design vision
• Responsible for User Testing, project-level actioning of feedback and delivery of project KPIs

[Images taken from publicly available Steam page, and playtest pack]