Sumo Digital Ltd | Sheffield | LEAD Game Designer / ASSOCIATE DESIGN DIRECTOR

Between October 2018 and December 2022 i worked as the Lead Game Designer (later the Associate Design Director) to help generate a brand new shooter IP that is yet unannounced.

• Design stakeholder for delivering a best-in class shooter experience
• Led the design vision and execution, overseeing systems, mechanics, UX & level design
• Mentored the team, supporting growth, feedback & cross-discipline collaboration
• Ran regular playtests, UXR and design reviews to gather insights into actionable feedback
• Championed player-first thinking, balancing creative ambition with usability, clarity, and fun
• Used competitive analysis & market research to mentor the team in a new genre

Sumo Digital Ltd | Sheffield | ASSOCIATE DESIGN DIRECTOR / DESIGN DIRECTOR

Between December 2022 and October 2024 i worked as the Associate Design Director, and then Design Director to help generate a brand new platformer IP that is yet unannounced.

• Design stakeholder for delivering a best-in class platformer experience
• Provided feedback & reviews to establish a benchmark of quality for all elements of the game
• Defined the gameplay USP inline with player research, creative direction & business objectives
• Established design bible and best practices
• Oversaw a mixed sub-discipline team of 30 designers
• Owned the player journey and meta, monetisation & UGC strategies
• Led the design vision and execution, overseeing systems, mechanics, UX & level design
• Mentored the team, supporting growth, feedback & cross-discipline collaboration
• Ran regular playtests, UXR and design reviews to gather insights into actionable feedback
• Championed player-first thinking, balancing creative ambition with usability, clarity, and fun
• Responsible for UXR and playtest KPI delivery
• Co-responsibility to own the pitch decks for publishers and securing funding